Markup & Margin Calculator

Pick the calculation that matches what you know, type the numbers in, get the rest.

Markup is the % added on top of cost. A 50% markup on a £10 cost gives a £15 price.

Margin is the % of the sale price that's profit. A 50% margin on a £10 cost gives a £20 price (not £15 - that's the markup trap).

Working backwards from a sale price you already know, using a target markup %.

Working backwards from a sale price you already know, using a target margin %.

Already know both numbers? See what markup and margin that actually works out to.

See the price (and profit) at every margin and markup from 20% to 80%, side by side, for one cost.